User Tag List

Pagina 1 di 3 12 ... UltimaUltima
Risultati da 1 a 10 di 30
  1. #1
    Registered User
    Data Registrazione
    12 Nov 2003
    Località
    Milano
    Messaggi
    5,865
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito Intervista a MICHAEL O´LEARY

    MICHAEL O´LEARY

    CEO and Director of Ryanair Holdings PLC

    Founded in 1985, the Irish company Ryanair has experienced meteoric growth since it transformed itself into a minimalist no-frills airline, following the example of Southwest. CEO Michael O'Leary, who is well known for his bluntness, is at the helm of this company which is quoted in the NASDAQ 100 stock exchange index.

    FLUG REVUE: What is your view of the trend in the cut price market in Europe? People are talking already of a market share of up to 40 percent. Is the next boom around the corner, or have we already reached a relatively stable upper plateau?

    O'Leary: If you look at the development of easyJet or Ryanair in Germany, you can't talk of a plateau. There's a boom going on. The problem is that 90 percent of the airlines are making a loss and only one or two a profit. The strong growth will continue. For us it is not so much a question of whether it's a 40, 50 or 90 percent market share, but rather whether we, Ryanair, can double within five years from 25 million passengers to 50 million. Of course we will achieve that. But as we grow, it is totally irrelevant as far as we are concerned how the overall market share of all the low-cost airlines develops.

    FLUG REVUE: Is it true that you have slowed up your 737 deliveries this year?

    O'Leary: We only postponed the options, as we have enough planes on order for this year and next year. We are taking all our firm orders as planned. Over the next 12 months we will be taking delivery of around twenty new aircraft.

    FLUG REVUE: Do you expect the market to get tighter again soon?

    O'Leary: That depends very much on how many airlines are forced to cease operations in the next 12 to 24 months. There is a lot of growth in Europe, but a lot of this is generated by low-fare airlines with high costs. Many of them will go bust, and then their planes will be put back on the market.

    FLUG REVUE: Is there a special type of aircraft that you would like to have for your low-fare airline? Perhaps something like the Ilyushin Il-86, on which passengers used to stow their luggage in the lower deck themselves before climbing into the main deck?

    O'Leary: The problem facing the aircraft manufacturers has remained the same for years: first they develop a standard plane and then they make it complicated. Build a standard aircraft! Henry Ford did things the right way. He supplied his T model in any colour as long as it was black. Boeing should say, we will supply any 737 as long as it's an -800 or a -700. And Airbus should say, we will deliver any model in the A320 family as long as it's an A320. Simply make things as cheap as possible. The entire aircraft and passenger flight market is moving away from the luxury products of the 50's, 60's, 70's and 80's into a pure utility vehicle. It's like a bus. OK, a very complicated bus, but still a bus.

    FLUG REVUE: Are there any things in aircraft which you regard as superfluous and would happily do without?

    O'Leary: Most of it is standard furnishings that everyone needs: seats, air-conditioning, lighting and so on. We have opted out of adjustable seat backs. We used to spend $2 million a year repairing them. On average, our flights are only one hour 15 minutes long. So why do we need adjustable seat backs? Get rid of them! The sunblinds save us around $1 million a year. They cost about $50,000 per aircraft new. If you can save $50,000 on something so pointless, then you simply leave it out. But most of the fittings one cannot do without. Let me give you another example: we don't carry any freight. Why? It makes the plane heavier, costs more kerosene and the Eurocontrol air traffic control charges are higher. So we cut all that out.

    FLUG REVUE: Why have the low-fare airlines been following such a different pattern in Europe and America? The Americans, for example JetBlue, have live TV. And Frontier has big kitchens so that they can serve fresh coffee.

    O'Leary: The only reason I can think of is stupidity. There is only one authentic low-cost airline in the USA, and that is Southwest. And only one in Europe, and that is Ryanair. JetBlue may sell cheap tickets, but its profitability is falling back again, as you can see if you look at its business figures.

    FLUG REVUE: But JetBlue says it can sell more expensive tickets than the bigger airlines because on a long transcontinental flight people are happy just watching TV.

    O'Leary: If live TV and in-flight entertainment were so important, then Southwest would not be around any more. It competes with Continental light and United Express, though not over in-flight entertainment but over price. No passenger has ever paid more in order to get in-flight entertainment. 99 percent of passengers just want the cheapest fare. And that's what they get.

    FLUG REVUE: You advocate having a single type fleet, whereas JetBlue has ordered some Embraer regional jets. Might Ryanair also consider buying some regional jets?

    O'Leary: No, definitely not. Thinking about feeder flights is not something that a low-fare airline does. In five years' time, JetBlue won't be a no-frills airline any more. Of course they can also fly from JFK as a normal airline with connecting flights and so on. The problem for JetBlue over the next ten years is this: to survive, they will have to double their size every three to four years. Until they are finally competing with Southwest. But Southwest will always beat them. And we will do the same with the airlines in Europe that call themselves low-fare but are actually high-cost.

    FLUG REVUE: You are always looking for ways to reduce costs. Why don't you take any bigger aircraft? After all, you cover major routes like Frankfurt Hahn-Stansted, on which you could fill an A330 without any problems.

    O'Leary: It was actually a major decision for us just to change from the 130 seats in a 737-200 to the 189 in a 737-800. With 189 seats we are already approaching the ceiling of our 25 minute turnaround time. We did look into the 757 at one time. But as soon as you need a third staircase to get the plane ready for departure, the 25 minute turnaround becomes impossible. And that is a key requirement. Today you can buy 747's cheaply and carry 460 people, but not with short ground times. If we spent longer on the ground then we wouldn't be able to get as many flights per day out of our fleet and our cost base wouldn't work any more. The 737-800 has nine more seats than an A320. For the next five to ten years it will give us the most favourable cost base.

    FLUG REVUE: Could Ryanair one day export its business model to other places in the world as well?

    O'Leary: We get about three enquiries a week. From Australia, Asia, Thailand, Malaysia, Russia, Latin America, Central America, North America, Canada, wherever. They go straight in the bin. Sorry, but no thanks. If we dissipate our successful model through involvement in other companies, then all we will do is mess everything up. Definitely not.

    FLUG REVUE: Today Ryanair is actually an industry giant with global influence, even on Boeing. How do you manage to keep Ryanair flexible and hold your costs down?

    O'Leary: First of all, the average age of our workforce is still only 27. Secondly, we don't hire anyone who has already been spoilt with other airlines. We build on young people who are happy to work hard. We don't have to be geniuses, but simply keep our sales increasing a bit faster than our costs The business is actually quite simple as long as one doesn't complicate it for oneself.

    Sebastian Steinke was asking the questions.

  2. #2
    magna o nun magna?
    Data Registrazione
    30 Jul 2003
    Messaggi
    7,087
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito Re: Intervista a MICHAEL O´LEARY

    .
    Daniele

  3. #3
    magna o nun magna?
    Data Registrazione
    30 Jul 2003
    Messaggi
    7,087
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito Re: Intervista a MICHAEL O´LEARY

    In Origine postato da marcogiov
    MICHAEL O´LEARY
    .....It's like a bus. OK, a very complicated bus, but still a bus.



    mah
    Daniele

  4. #4
    AV
    Data Registrazione
    04 Nov 2002
    Località
    Milano
    Messaggi
    3,567
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito

    si sono dimenticati la scritta "non parlare al conducente" fuori dalla porta del cockpit.
    quella del bus è la più grande idiozia che potesse proferire.
    un insulto a chi lavora alla progettazione di macchine sempre più moderne e sofisticate.
    se la affianchiamo alla buffonata del gladiatore di qualche giorno fa il quadro che esce è semplicemente desolante.

  5. #5
    Registered User
    Data Registrazione
    12 Nov 2003
    Località
    Milano
    Messaggi
    5,865
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito

    ....però sul mercato chi guadagna ha sempre ragione.

  6. #6
    AV
    Data Registrazione
    04 Nov 2002
    Località
    Milano
    Messaggi
    3,567
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito

    In Origine postato da marcogiov
    ....però sul mercato chi guadagna ha sempre ragione.
    certo, ma non è detto che si debba per forza considerare come un messia...io non sono il mercato e le mie opinioni possono, per fortuna, differire da quelle del mercato.
    quando e se il vento dovesse cambiare passerebbe improvvisamente da genio ad imbecille?

  7. #7
    Registered User
    Data Registrazione
    12 Nov 2003
    Località
    Milano
    Messaggi
    5,865
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito

    In Origine postato da lorenzoaz
    quando e se il vento dovesse cambiare passerebbe improvvisamente da genio ad imbecille?
    Temo di sì

  8. #8
    AV
    Data Registrazione
    04 Nov 2002
    Località
    Milano
    Messaggi
    3,567
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito

    In Origine postato da marcogiov
    Temo di sì
    ...e questo è il motivo per cui le mie opinioni non sempre concidono con quelle comuni...abbiamo assistito in passato al crollo di troppi falsi miti, meglio non alimentarne il serbatoio!

  9. #9
    airone
    Ospite

    Predefinito

    In Origine postato da lorenzoaz
    si sono dimenticati la scritta "non parlare al conducente" fuori dalla porta del cockpit.
    quella del bus è la più grande idiozia che potesse proferire.
    un insulto a chi lavora alla progettazione di macchine sempre più moderne e sofisticate.
    se la affianchiamo alla buffonata del gladiatore di qualche giorno fa il quadro che esce è semplicemente desolante.
    Non credo che volesse paragonare l'aereo inquanto tale, come macchina volante, ad un bus della IVECO. Voleva semplicemete dire che per lui il trasporto aereo può considerarsi come il trasportro di passeggeri con un bus.Ed in effetti se si vola con Ryanair si ha proprio quell'a impressione. E chi non ha provato, non sa cosa si perde. Volare con FR è davvero folcloristico, è un mondo a parte, che puo piacere o no, ma bisogna assolutamente provare.

    ciao
    airone

  10. #10
    Registered User
    Data Registrazione
    23 Dec 2002
    Località
    Udine
    Messaggi
    4,386
     Likes dati
    0
     Like avuti
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Predefinito

    a parte che qualcuno nemmeno si immagina la difficoltà di progettazione di un bus, la frase ovviamente era usata per semplificare il concetto.
    AZJumbo

 

 
Pagina 1 di 3 12 ... UltimaUltima

Discussioni Simili

  1. Intervista a Michael Hudson
    Di Fuori_schema nel forum Politica Estera
    Risposte: 0
    Ultimo Messaggio: 25-09-08, 03:35
  2. Risposte: 2
    Ultimo Messaggio: 17-04-07, 18:40
  3. Guardian profile: Michael O'Leary
    Di vitoque nel forum Aviazione Civile
    Risposte: 1
    Ultimo Messaggio: 02-07-05, 00:42
  4. La guerra dell'impero è verticale. Intervista a Michael Hardt
    Di Paddy Garcia (POL) nel forum Sinistra Italiana
    Risposte: 0
    Ultimo Messaggio: 22-03-03, 04:44

Permessi di Scrittura

  • Tu non puoi inviare nuove discussioni
  • Tu non puoi inviare risposte
  • Tu non puoi inviare allegati
  • Tu non puoi modificare i tuoi messaggi
  •  
[Rilevato AdBlock]

Per accedere ai contenuti di questo Forum con AdBlock attivato
devi registrarti gratuitamente ed eseguire il login al Forum.

Per registrarti, disattiva temporaneamente l'AdBlock e dopo aver
fatto il login potrai riattivarlo senza problemi.

Se non ti interessa registrarti, puoi sempre accedere ai contenuti disattivando AdBlock per questo sito