Da timesofmalta.com
Ryanair plans to fly one million passengers to Malta
Herman Grech
All major tourism and travel entities will convene for a meeting today to discuss budget airline Ryanair's plans to introduce a new route to Malta.
The airline has high hopes for Malta, to the extent that it is envisaging a yearly passenger movement of two million within three years, according to industry sources.
Representatives from the Tourism Ministry, Malta International Airport, the Malta Tourism Authority, the Malta Hotels and Restaurants Association and Air Malta are today expected to agree on a combined way forward with the low-cost airline that has revolutionised air travel.
The issue of landing fees does not appear to be a major bone of contention any more, after a non-discriminatory volume discount system was mapped out with MIA. According to EU legislation, no airport can provide preferential rates for different airlines.
When contacted, Tourism Minister Francis Zammit Dimech admitted that what is really left to be addressed are the possible means of cushioning the impact that any low-cost airline may have on Air Malta.
"From a tourism perspective, Air Malta remains a crucial party. We simply cannot afford to put Air Malta's feasibility in serious jeopardy," Dr Zammit Dimech said.
Air Malta, which is currently undergoing a major restructuring exercise to trim its losses, currently flies to some 50 destinations. The prospect of competing with an airline that sells air tickets at give-away prices could possibly ring the death knell for Air Malta.
Dr Zammit Dimech is pinning his hopes on hammering out a deal with Ryanair, having little or, preferably, no effect on Air Malta. According to industry sources, Ryanair has provided the local authorities with a study showing it can fly up to one million passengers a year within three years of introducing its service.
Ryanair's passenger traffic increased by 24 per cent last year to reach 27.5 million.
For today's meeting, each entity is expected to probe the different ways in which Ryanair could impact their particular line of work. "We need to brainstorm together and hopefully come out with a common position," Dr Zammit Dimech said.
The discussion between the budget airline and the local authorities hinges mainly on the choice of routes in that Ryanair would be favoured to operate from certain destinations which might not be profitable or feasible for Air Malta.
Ryanair has shown a willingness to map out the necessary routes with the government, said Dr Zammit Dimech who recently held meetings with Ryanair's chief operating officer Michael Cawley and the director of new routes, Bernard Berger.
Should a deal be struck, Ryanair has expressed willingness to start operating to Malta "as soon as possible".
Dr Zammit Dimech is further encouraged by the tourism prospects following a visit to the ITB fair in Berlin, last week. With over 10,000 exhibitors from 178 countries, the ITB is one of the world's largest and most prestigious travel fairs.
After embarking on a major marketing drive, TUI, the largest tour operator in Germany, has asked for an increase in seating capacity to Malta, the minister said.
There are also good prospects with regard to Frosch Touristik and Thomas Cook while a new operator - Bentours, which handles outbound tourism from German and Turkey - also expressed an interest in introducing routes to Malta.
"The prospects from the German market appear to be particularly exciting," Dr Zammit Dimech said.
E del resto tutti questi aerei da qualche parte dovevano metterli. Malta sta approfittando di un'occasione di cui avrebbero dovruto approfittare le isole italaine, Sicilia e Sardegna in testa. Putroppo gli italiani non hanno una pianificazione in prospettiva e quindi un investimento a lungo termine (come sarebbe quello di *investire* in sovvenzioni Ryanair) non e' visto di buon occhio, con buona pace di molti su questo forum.
E i turisti se ne vanno a Malta...




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