Originariamente Scritto da
Dr. Gori
Avrebbero potuto farlo migliorando il prodotto
Invece adesso si beccano pure critiche perché il rebranding è sessista o robe del genere lulz
M&Ms reboots cartoon mascots as gender-neutral, more inclusive
Meanwhile, the three male M&M characters will act in less traditionally masculine ways. AdWeek reported that Red will be less bossy and Orange will “acknowledge and embrace his anxiety.”
Ms. Hwang did not say anything about changes to the Blue, the laid-back, “cool” M&M who wears only white sneakers and sports catchphrases such as, “Yeah, man.”
She said the company will stop attaching prefixes to the characters’ names, like “Mr. Blue” or “Ms. Brown,” to de-emphasize their distinct genders.
Although the individual candies will have similar dimensions, the ads, packaging and tie-in merchandise will present the mascots in different shapes and sizes “to promote diversity.”
Reaction on both the right and left to the candymaker’s announcement ranged from bemused to incredulous.
https://m.washingtontimes.com/news/2...utral-more-in/