...no.

[lorenzo v.]

. We are surrounded by myriad brands, flashing neon signs, billboards, labels on our heads, feet and bodies, and the objects we hold in our hands. But what happens when one man tries to live without them?

I am addicted to brands. For as long as I can remember, they have occupied my thoughts during the waking day. What they look like, what they do, what they mean.

The majority of my modest income has been spent on them and I've gone to great lengths to acquire and be around them. I am a music promoter and style magazine editor by trade. In the first case that means putting on events that are often sponsored by brands. In the second it means understanding, keeping up with and talking about brands. Constantly.

As a young teenager, all I ever wanted to do was to work with my favourite brands - Adidas, Technics, Budweiser, Sony - the names that were plastered over the things I craved to own.


Where some boys had posters of footballers or movie stars on their walls, I had images of trainers and turntables - to be surrounded by these names made me feel better about myself, transforming me from my humdrum middle class life in south London suburbia.

But in less than a month's time, I am going to burn every branded thing in my possession. Gucci shoes, Habitat chairs, even Simple soap. I have reached the point in my life where I can no longer be around these things, no matter how special they make me feel. Yes, it is going to be a terrible waste, yes I'll no doubt feel lost when they're gone, but at this moment in time, it seems the only thing I can do.

Brands are all around us. In our homes, on our way to work, in the places we socialise and plastered over the things that entertain us.

Some brands are causes for celebration, being symbols of status or objects of beauty (BMW). Others are the subject of ridicule, somehow signifying a state in life which we cannot slip below (Skoda). In both cases, we take for granted that brands and their messages (advertising) are ever-present in our lives. This is what has come to worry me.

I belong to a generation that has been continually sold-to, almost from birth. If someone had taken the time to videotape my life, in a Truman Show type of way, there would be less than a few hours of tape in which there were no brands on the screen. On my food, on my clothes, on the telly and in my brain.


--articolo intero su - merita -
http://news.bbc.co.uk/2/hi/uk_news/magazine/5292860.stm

[Marco-Torino]

[schwarzewolf]

Mank i spik inglisc

[lorenzo v.]

http://www.google.com/language_tools?hl=en





r u ignorant pig?

I don't care

[Canon]

fossi a roma Rutilio Sermonti ti riporterebbe alla ragione a bastonate...

co sto cazzo de inglese

[lorenzo v.]

..che pena..
Scommetto che il Sermonti si metterebbe ad impararlo in quanto
Funzionale.

[RibelleDiVandea]

chi ha scritto, Naomi Klein?

[lorenzo v.]

chi ha scritto, Naomi Klein?

Non provochiamo,

è già dura riuscir a far passare un messaggio di questo tipo...
comunque al link c è l'articolista che è anche musicista giornalista etc

[RibelleDiVandea]

no no, mica ho detto che non apprezzo cio' che dica naomi klein.
ho letto no logo, e' interessante almeno come chiave iniziatica dell'antimondialismo......anche se troppe volte esce fuori dal seminato.
perche' parlare di reclaim the streets quando alla fine l'unica lotta che si vede in quel libro e' contro la majory?

[lorenzo v.]

no no, mica ho detto che non apprezzo cio' che dica naomi klein.
ho letto no logo, e' interessante almeno come chiave iniziatica dell'antimondialismo......anche se troppe volte esce fuori dal seminato.
perche' parlare di reclaim the streets quando alla fine l'unica lotta che si vede in quel libro e' contro la majory?

...... anche questo sarà un libro..